TBWASydney bolsters its creative department with two key hires


TBWASydney has expanded its creative department with the addition of creative director Ross Weythman and senior art director Simon Hayes.

Weythman (featured image, left) joins TBWA after recently working with MacArthur ‘Genius Grant’ winner Dr Saul Griffith to create Rewiring Australia, an organization dedicated to getting Australia electrified and leading the world on decarbonization.

He began his career as a member of the Nike+ team at R/GA New York, which pioneered wearable technology and developed multiple award-winning projects including the Nike Running app and the Nike Fuelband. .

In 2016, he became the creative lead for the Hillary for America campaign’s digital video team, where he worked with the likes of Will Ferrell and Amy Schumer and learned “how to lose a historic presidential election and rise again.” .

“I was already excited to join such a fun and genuinely talented team, but after discovering the gyros at the souks around the corner from the office, I’m wildly ecstatic,” Weythman said.

Meanwhile, Hayes (right) recently moved from New York to Australia where he spent the last three years at Anomaly working on brands including Budweiser, Crown Royale Whiskey, Bulleit Bourbon and Booking.com.

Hayes started his career over a decade ago locally with Clemenger BBDO Sydney and JWT where he won numerous awards at Cannes, Spikes Asia, AdFest, AWARD Awards, One Show and represented Australia at Cannes for the Young Lions competition in 2016.

His creative credits include Budweiser’s 2020 remake of his famous ‘Wassup’ commercial which reminded people to check in with family and friends during lockdown; and more recently, a campaign to launch Crown Royals’ new ready-to-drink cocktails, which involved a ‘A New World of Cocktails’ 3D print that pays homage to the lifestyle of a new generation of Crown drinkers.

“I’ve always admired TBWA as an agency and with Evan [Roberts] and Kat [Alvarez-Jarratt] at the creative helm, I’m excited to get into some great work,” Hayes said.

Katrina Alvarez-Jarratt, Executive Creative Director of TBWASydney, added: “We are delighted to welcome Ross and Simon to our team, they have extensive global experience and are lovely humans. We can’t wait to see what they will create with our brilliant team of pirates.


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